Leading Digital Expansion + Personalization
Alexis Bittar
Challenge
Alexis Bittar set out to elevate its digital presence and customer experience. The goal: accelerate ecommerce growth, introduce meaningful personalization, and deliver a seamless experience for customers shopping both online and in-store. The brand needed to enhance digital performance, modernize its tech stack, and create high-impact retention programs aligned with its bold, artistic identity.
Solution
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Replatformed to Shopify Plus with a mobile-first design, resulting in a faster, more intuitive shopping experience.
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Launched the “Design Your Own” program, allowing customers to personalize jewelry online with full creative control. Managed the entire made-to-order process from interface to fulfillment.
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Built and executed full-funnel lifecycle marketing strategy, making email the #1 owned revenue driver with personalized flows and campaigns.
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Created a holistic omnichannel experience, aligning promotions, inventory, and fulfillment across retail and ecommerce to support customer flexibility.
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Optimized the Flash Vault Sale, an invite-only promotion, turning it into a high-performing loyalty and acquisition tool through daily product drops
Results
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Achieved +133% YoY sales growth and +83% gross margin improvement (Fall 2020)
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Increased mobile conversion by +36% following replatform
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Drove +31% revenue growth and +34% increase in new loyalty members through omnichannel loyalty expansion
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Reduced product returns by 8% through enhanced PDP content and imagery
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“Design Your Own” customization program boosted engagement, AOV, and brand loyalty
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Flash Vault Sale became a repeatable, high-conversion campaign that drove urgency, increased AOV, and supported loyalty program growth.
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Delivered a seamless omnichannel experience that improved fulfillment speed and customer satisfaction
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Laid the foundation for scalable growth through improved tech, UX, and lifecycle marketing systems
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